Before and after

They do look more fresh. And even the preserves in Sarabeth’s after have a better color.

In the casual attire category tracksuits and tank tops rule for men.Classic Tall 5815Metallic Classic Tall 5812
Nightfall-5359Sundance -5325Ultra Short – 5225Ultra Tall-5245women’s leather hangbagsThe most popular t-shirts this seasoncheap

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I dunno, I’m kind of a morton salt girl guy myself, and I’m leaning toward *all* of the “befores”. While I do agree that the improved logos are more pleasing to the eye, I personally prefer simple, slightly homemade logos–I feel like I can trust a company more if their image isn’t too polished. The logos on the left feel more earnest and honest, those on the right, more corporate.

It’s like the ones on the left are old favorites that could have cult followings. I can imagine the relief of finally finding a sack of the old Dufour flour so I could finish up the finest birthday cake ever made. The new American Spoon logo makes me feel like I must be in Manhattan and hoping nobody is seeing me paying too much for whatever this is. I mean, look at that font! Was it around in 1982? I’ll hazard not. The old logo makes me feel like I’m in north west connecticut buying the same thing they’ve been making for ages and ages.

That’s not to say the new logos aren’t very well done–they are super nice. And I would really like them if I didn’t feel that so many little pieces of my life are becoming more plasticy and “refined” I’m fiending for authenticity. And flaws are my cup of tea.

I love “before” hanky panky it’s sexy!

SUCH a big difference…I really like the Dufour one.

These look great. It amazing what a difference small changes can make.

Hi,

In my opinion, “Hanky Panky” takes the Oscar(R) for best upgrade.

Kind regards,

José